Hi, I’m Noemi. I’m a writer and editor who’s been writing online content for 20 years—and I’ve pretty much gone through all the phases of this landscape. I started out as a content writer for a travel website, back when content writing (and blogging) was more personal and casual. No SEO keywords yet. Just pure storytelling.
Then came the age of keywords. You wouldn’t believe how many angles you can spin a mundane topic as bunk beds. Or alopecia.
But online content has evolved drastically since those days, and with it, so have I. What started as a passion for storytelling (including the challenge of massaging words to make even the driest of topics sexy) has transformed into a career helping publications and entrepreneurs connect with their audiences through the written word.
With an admittedly eclectic background (Electronics and Communications Engineering, Library and Information Science, and Education), I bring creativity, research skills, and—almost obsessive—attention to detail to every project, no matter the scope. I believe great content isn’t just well-written but that it’s strategically crafted to serve your goals and speak directly to your readers.
What I Do Best
Content Strategy & Creation: From blog posts that drive traffic to newsletters that convert, I create content that works as hard as you do. I’m especially great at writing about consumer technology, geek/pop culture, nonprofits, education, and health & wellness. I am a lifelong learner, though, so I am always up for diving into different niches and becoming an industry insider—researching trends, understanding your audience, and crafting content that positions you as the go-to expert in your field.
Editorial Excellence: Whether you need a fresh pair of eyes on existing content or a complete editorial overhaul, I bring structure, clarity, and polish to every piece, no matter the niche. I’ve managed editorial teams, developed style guides, and ensured consistent quality across multiple publications.
Project Management: Content doesn’t exist in a vacuum. I help coordinate the entire content lifecycle—from ideation and planning to publishing and promotion. My experience includes managing remote teams, coordinating guest posting campaigns, and building out complete online course curricula.
Behind the Scenes
When I’m not working, I fulfill the role of “Professional Aunt No Kids” to perfection—spoiling my three wonderful nephews.
That, or I’m headed to the beach. Or on the road…Or at the airport…Going to the beach. Always with a book (or hundreds, if you count my Kindle and Audible collection). I’m one of those who take “work anywhere” seriously, so I get in as much traveling as I can.
I’m also a strong believer in taking care of yourself, so when stress gets the best of me—or when I want to take some preventative action—I do home yoga, meditate, and spend time with my coloring books. Did I mention lounging at the beach?
Let’s Work Together
Need ongoing content support? Help with a one-time project? Strategic editorial guidance? I’m here to help your words work harder for you. I believe in clear communication, meeting deadlines, and delivering content that exceeds expectations.
Ready to elevate your content game? Let’s chat about how we can bring your vision to life through powerful, purposeful writing.
Currently accepting new projects and partnerships. Based in the Philippines, working with clients globally.